India’s Consumer Goods Market Outshines Rest of Asia-Pacific, Global Brands Report Robust Growth in the Region

As per the management commentary issued by multiple leading global consumer goods companies following their earnings, the Indian market exhibited superior performance in the last quarter compared to the broader Asia Pacific region, which encompasses China.

During the July-September quarter, several corporations, such as Mondelez International, PepsiCo, Coca-Cola, Pernod Ricard, Colgate-Palmolive, Unilever, Levis Strauss & Co., Yum! Brands, Honeywell International, and AO Smith, recorded significant double-digit growth in their operations in India.

Moreover, India’s performance stood out as one of the strongest for these multinational companies among all emerging economies. The noticeable trend of premiumization in products suggests that major alcohol beverage companies like Pernod Ricard and Budweiser Brewing Company anticipate their India business to be the driving force behind their global figures in the current fiscal year. Apple and Coca-Cola announced their most robust sales and volume performance in several years.

According to the Chairman and Chief Executive of Mondelez, Dirk Van de Put, consumer demand in India during the last quarter reached a four-year peak.

James Quincey, the Chairman and Chief Executive Officer (CEO) of Coca-Cola, stated that the company is witnessing a strong consumer demand in Latin America, India, and certain regions of Central and Southeast Asia. However, in China and Africa, consumer confidence in spending has not yet fully recovered.

The renewed optimism among multinational conglomerates in the consumer goods industry aligns with industry data suggesting improved month-over-month demand in India, coupled with moderating inflation across various product categories, including fast-moving consumer goods, groceries, consumer electronics, and mobile phones.

Industry officials noted a substantial upturn in demand in October, the initial month of the current quarter, propelled by increased premiumization and festive spending.

Budweiser Brewing Company APAC, a major beer enterprise in the Asia Pacific region, reported a robust double-digit rise in premium and super-premium portfolios in India last quarter, contributing to significant double-digit growth in overall sales.

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