Elon Musk, the owner of Twitter, announced on Friday that the social media platform will start compensating verified content creators for ads in their replies. The first payment block is estimated to be around $5 million. It’s important to note that only verified users will have ads served to them and be eligible for payment.
Since billionaire Elon Musk acquired Twitter, the social media giant has had a difficult time keeping advertisers. The company has been hesitant about the placement of their ads after laying off thousands of employees.
In March, Musk announced that the platform could increase the attention span of its audience, allowing for advertisements that are more relevant and timelier, which could generate 15 cents or more per user attention.
