‘Ayush Aahar’ Products by Ayush Startups to be Showcased at World Food India Event

Ayush startups nationwide will present their latest Ayush Aahar products, with over 30 new Ayush products to be featured at World Food Indian event scheduled for November 3rd to 5th, 2023.

The Ministry of Ayush will participate as the partner in the World Food India event to be held on 3rd, 4th and 5th November 2023. The World Food India 2023 event is set to exhibit Ayush’s innovative Aahar products. Start-ups from all over the country will introduce their offerings at the Ministry of Ayush pavilion in Pragati Maidan. In total, 18 start-ups will display over 30 Ayush products at the exhibition.

A special session dedicated to Ayush Aahar will take place at World Food India. During this session, the focus will be on emphasizing the significance of the Ayush diet and its health benefits. Additionally, the discussion will revolve around initiatives aiming to integrate Ayurveda into the daily routines of people worldwide. Moreover, the session will delve into the endeavors geared towards fostering innovation in the Ayush sector, including consultations with prominent entities and the influx of new start-ups in the Ayush industry.

The Ministry of Ayush is actively engaged in advancing the worldwide sales and marketing of Ayush products. The upcoming special session at World Food India will feature comprehensive deliberations on recognizing the global market for Ayush products, identifying market opportunities, and enhancing the export infrastructure for Ayush products from India.

The Ministry of AYUSH has designated the Central Council for Research in Homoeopathy (CCRH) as the primary agency for the event. Contributing their efforts and resources to the World Food India event are the All India Institute of Ayurveda (AIIA), National Institute of Ayurveda in Jaipur, National Institute of Naturopathy in Pune, CCRAS, Morarji Desai National Institute of Yoga, Ayushexcil (Ayush Export Promotion Council), and Invest India.

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