AIC-BIMTECH Incubated Saat Phere Triumphs at Startup Mahakumbh 2025, Wins Maharathi Challenge

Wedding-tech startup Saat Phere, incubated at AIC-BIMTECH, clinched top honors at the prestigious Maharathi Challenge during the Startup Mahakumbh 2025, walking away with a cash prize of ₹5 Lakh. Representing the heartland city of Etawah, Saat Phere impressed the jury with its innovative, tech-driven platform designed to revolutionize wedding planning in India’s Tier-2 and Tier-3 cities.

Founder Manoj Kumar was felicitated on stage by a stellar lineup of dignitaries including Hon’ble Minister Piyush Goyal, boAt CEO Aman Gupta, Bollywood actress Sonam Kapoor, and several other key leaders from the startup and government ecosystem.

Saat Phere offers a one-stop mobile application that connects users with a wide network of verified wedding service providers — from venues and caterers to photographers, decorators, and makeup artists. With a user-friendly interface and transparent comparison features, the app is simplifying the wedding planning process for countless couples.

Already hosting over 17,500+ service providers across cities such as Agra, Firozabad, Mainpuri, Etawah, and Lucknow, Saat Phere is fast becoming the go-to digital companion for stress-free, stylish celebrations across Uttar Pradesh.

The startup’s vision of bringing convenience and creativity to India’s smaller towns has struck a chord with both users and industry leaders — marking a significant step in empowering Bharat’s wedding dreams through innovation.

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