Twitter has undergone a logo change, replacing its iconic blue bird symbol with an “X,” indicating a significant alteration since the billionaire’s acquisition of the social media platform for $44 billion last year.
In a short video posted on Sunday, Musk showcased the flickering “X,” later confirming in a Twitter Spaces audio chat that the logo would indeed change. When asked if the logo would be physically removed from the building, Musk humorously replied, “Yeah, we’re cutting the Twitter logo off the building with blow torches.”
Twitter has recently encouraged users to subscribe to their premium blue subscriptions by placing the most frequently used features behind a paywall. This rebranding effort could allow the company to further customize the platform and increase user adoption of the subscription service. However, Musk’s Twitter faces tough competition from Meta’s Thread, a Twitter-like platform that has gained millions of users.
Currently, the URL x.com redirects to twitter.com, and in the near future, the official confirmation of the branding change for the world’ largest micro-blogging platform will be announced. Elon Musk is also contemplating switching the default platform color from white to black, which is currently set to white.
