To enhance investor protection and awareness initiatives, the Investor Education and Protection Fund Authority (IEPFA) under the Ministry of Corporate Affairs (MCA) has inked MoU with DBS Bank.
The MoU, formalized during a ceremony in New Delhi, signifies DBS Bank’s commitment to supporting IEPFA’s endeavors in disseminating crucial safety messages to investors through its diverse digital platforms. Leveraging its extensive network spanning 19 Indian states and robust digital infrastructure, DBS Bank aims to amplify the reach of IEPFA’s investor awareness and protection messages to end-users.
Anita Shah Akella, Joint Secretary of MCA and CEO of IEPFA, reiterated the significance of this collaboration, highlighting the proactive approach adopted by IEPFA to engage with users through various channels. She emphasized the surge in claim filings as evidence of the effectiveness of IEPFA’s initiatives, affirming the authority’s dedication to efficiently addressing the increased volume of claims.
Under the MoU, DBS Bank will utilize multiple digital platforms to ensure heightened visibility and engagement for IEPFA’s investor awareness activities. This includes displaying safety messages on ATM screens, featuring them prominently on the bank’s website, sending messages via WhatsApp and other messaging platforms, showcasing them on digital screens within branches, and leveraging social media channels.
The ceremony was presided over by Lt. Col. Tushar Anand, General Manager of the IEPF Authority, and Rajiv Bagga, Executive Director, and India Head of Government Business at DBS Bank. Various officials including Sumit Aggarwal, Assistant General Manager, IEPFA, and executives from DBS Bank graced the occasion.
