Bengaluru: Infosys, a major IT company, has recently introduced its sonic brand identity, which serves as an auditory representation of its well-known blue visual identity and logo.
As a strategic brand asset, the signature Infosys tune will serve to reinforce the company’s core identity and brand purpose – ‘‘to amplify human potential and create the next opportunity for people, businesses and communities’’, when stakeholders interact with the brand, it said.
The melody and the sonic landscape will be seamlessly integrated throughout Infosys' various platforms utilized by employees, as well as incorporated into brand assets, ranging from videos to signature events that engage both the company’s clients and the wider community.
“As more of our stakeholders interact with brands through digital channels, and more brands continue to crowd digital spaces, the Infosys tune will serve as an auditory reinforcement of our unique brand identity.
It will also help deepen the emotional connection our stakeholders have with Infosys by cueing in the promise of opportunity creation that is integral to our brand purpose,” said Sumit Virmani, EVP, and Global Chief Marketing Officer, Infosys.
As a demonstration of its sonic identity, Infosys has implemented a digital representation to showcase how the sound of Infosys can symbolize the sound of opportunity.
