Ministry of Ayush Hosts Sensitisation Program for Insurance Companies and Ayush Healthcare Providers

In a pioneering move to bridge the gap between the insurance sector and Ayush healthcare providers, the Ministry of Ayush, Government of India, is hosting a sensitisation program at the All India Institute of Ayurveda (AIIA), New Delhi. The event, designed specifically for the executive leadership teams of general insurance companies and owners of Ayush hospitals, aims to foster collaboration and promote the affordability and accessibility of Ayush treatments nationwide.

This program is poised to revolutionize the healthcare landscape by not only making holistic Ayush treatments more accessible to the public but also by streamlining the empanelment of both public and private Ayush hospitals for insurance coverage. This initiative underscores the Ministry’s commitment to integrating traditional systems of medicine with contemporary health insurance frameworks, thereby enhancing holistic health and wellness across India.

Key discussions at the program will center around the regulatory framework and policy support required to mainstream Ayush treatments within health insurance schemes. The event will facilitate a dialogue between key stakeholders, addressing the challenges and opportunities in this sector. Among the critical issues on the agenda are insurance coverage in the Ayush sector, the development of Standard Treatment Guidelines (STG) and ICD codes for the insurance sector, penetration of Ayush in the insurance market, perspectives of Ayush hospitals, achievements and success stories of AIIA, onboarding of Ayush hospitals on the ROHINI platform, and the empanelment process for insurance coverage.

Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush emphasized the importance of this initiative, stating, “This program marks a significant step towards integrating Ayush healthcare with mainstream health insurance. Our goal is to make holistic health accessible and affordable for all citizens while fostering collaboration between Ayush hospitals and insurance providers.

Prof. Bejon Kumar Misra, Chairman of the Core Group of Experts for Insurance highlighted the program’s potential impact, saying, ‘By addressing regulatory and policy frameworks, we can pave the way for a robust partnership between the insurance sector and Ayush healthcare providers, ultimately benefiting the public.’

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