The Steel Authority of India Limited (SAIL) has been honored with eight prestigious national awards at the 46th All India Public Relations Conference, organized by the Public Relations Society of India (PRSI) in Raipur from December 20-22, 2024. The awards recognize SAIL’s outstanding communication initiatives across various platforms and campaigns.
SAIL received accolades in the following categories viz. E-Newsletter for SAIL Track, Corporate Film (English), Best Communication Campaigns (Internal Publics) for SAIL Gaurav Diwas celebration, House Journal (English) for SAIL News, Best PR Programme for Promoting Science & Technology for steel plant technologies, Best Use of Social Media in a Corporate Campaign for promoting green steel, Corporate Website, as well as Annual Report.
Commenting on the achievement, SAIL Chairman Shri Amarendu Prakash said, ‘These awards underscore the various efforts of our communication initiatives in enhancing SAIL’s image and outreach. SAIL has always given due emphasis on effective communication, which plays a crucial role in shaping the company’s image and forging better stakeholder relationships. This recognition is a testimony to SAIL’s dedication to excellence in communication.’
He further appreciated the efforts of SAIL employees, adding, ‘As we move forward, we will continue to innovate and uphold the highest standards in all our communication endeavors.’
