Mumbai: As part of its commitment to ‘Consumer Obsession’, Tata AIA Life Insurance (Tata AIA) has introduced cutting-edge digital payment options using WhatsApp and Unified Payment Interfaces. This feature allows customers to conveniently pay their premiums instantly through WhatsApp and UPI-enabled payment methods.
This cutting-edge, user-friendly process enables individuals to conveniently settle their premiums digitally, while swiftly receiving confirmation and acknowledgment of their premium payment. Not only is this innovative feature accessible and practical for both tech-savvy and non-tech users, it also ensures a hassle-free premium payment experience.
By introducing premium payment options via WhatsApp and UPI platforms, Tata AIA is ensuring that it offers its consumers the convenience and ease of conducting transactions through their preferred methods.
Sanjay Arora, Executive Vice President & Head of Operations of Tata AIA, said, “At Tata AIA, we are committed to providing our policyholders with convenient, hassle-free premium payment options using modes that are preferred by them. Our bottom-up approach, armed with technology, allows us to understand the needs of our consumers and continually improve our services. Thanks to an in-house intelligent platform built in collaboration with WhatsApp and PayU, we have taken a significant step forward in improving consumer experience and enhancing the ease of transactions for them.”
Tata AIA has implemented a data-driven, Decile-based strategy to enhance its collection of renewal premiums. The company has diversified its language capabilities to cover five languages, namely English, Hindi, Tamil, Gujarati, and Bengali. Additionally, the company has automated its communication channels through ‘WhatsApp’ and SMS services using an Adobe-based campaign management system. This enables the company to carefully analyze customer behavior and appropriately modify communication channels for better engagement and effectiveness.
