Focused on a ‘Digital-first’ approach to retail loans business, Home Credit India has partnered with Pine Labs, a leading merchant commerce platform. Through this partnership, Home Credit India aims to strengthen its retail network and improve access to its Ujjwal card’s digital EMI-financing options to a large number of Home Credit customers at Pine Lab PoS terminals across the country. Moreover, for the shoppers who are new to Home Credit, merchants will assist in an easy and quick digital onboarding process within five minutes.
Initially, the digital Ujjwal EMI card will be introduced across 18,000 stores across India. Later, more stores ad newer categories will be added. In addition to this, a special introductory offer will also be offered wherein new customers availing of EMI-financing through Ujjwal EMI card will receive a 5 percent cashbook on the product price.
No-cost and paperless EMI options are emerging as an attractive selling proposition for merchants who can with just a few clicks of the smart Android PoS terminal of Pine Labs’ will convert a regular purchase into 3, 6, 9, 12 months EMI options.
