In a major initiative to bolster investor education and protection across India, the Investor Education and Protection Fund Authority (IEPFA), operating under the Ministry of Corporate Affairs, Government of India, has entered into a Memorandum of Understanding with Kotak Mahindra Bank Limited (KMBL).
The strategic collaboration aims:
- To enhance the dissemination of critical investor awareness messages by leveraging Kotak Mahindra Bank’s extensive physical and digital infrastructure, comprising over 2,000 branches and 3,000 ATMs nationwide.
- IEPFA’s curated educational content—including digital banners, short films, and videos focused on responsible investing, fraud prevention, and investor rights protection—will now be prominently featured across Kotak Mahindra Bank’s ATMs, kiosks, website, mobile applications, and social media platforms.
The initiative is scheduled to roll out during the financial year 2025-2026, with no financial obligations for IEPFA. By capitalizing on Kotak Mahindra Bank’s vast customer base and network, the partnership promises a substantial boost in outreach efforts to educate and empower a wide demographic of investors.
The MoU was exchanged between Samiksha Lamba, Deputy General Manager at IEPFA, and Vishal Agarwal, Senior Vice President and Head at Kotak Mahindra Bank, in a ceremony that underscored their shared commitment to strengthening India’s financial ecosystem. The partnership continues under the leadership of Anita Shah Akella, CEO of IEPFA and Joint Secretary at the Ministry of Corporate Affairs.
