RBI, National Centre for Financial Education Launch Nationwide Financial Literacy Campaigns

The Reserve Bank of India (RBI), in collaboration with the National Centre for Financial Education (NCFE), has launched a series of nationwide initiatives aimed at enhancing financial literacy across the country. These programmes are designed to educate different sections of society about safe banking practices and essential financial awareness.

1. Guidelines have been laid down for setting up Financial Literacy Centres (FLCs) by Lead Banks. The FLCs have been advised to conduct special camps for different target groups and banks have been regularly conducting special camps through FLCs;
2. The multi-media, multilingual public awareness campaign, “RBI Kehta Hai” uses various mediums to promote financial literacy and educate the public on safe banking practices;
3. Mass media campaigns are being organized to disseminate essential financial awareness messages to the general public covering all age groups;
4. Recognizing the need to develop standardized content to meet the requirements of general audience for financial awareness on important banking aspects, RBI has developed Financial Awareness Messages (FAME) booklet wherein specific content has been prepared for various target groups including senior citizens.
5. National Centre for Financial Education (NCFE) in collaboration with Centre for Financial Literacy (CFL) is regularly conducting Financial Education (FE) programmes targeting audience below 18 years and above 60 years.